There’s a common misconception that brick-and-mortar grocery is dead. However, the fact is that 98% of Americans shop primarily for groceries in-store. Those in-store shoppers also take 1.6 trips a week, making grocery the highest traffic channel in retail.
To understand just how big the Out-of-Home opportunity in grocery stores is I reached out to Marlow Nickell, CEO of Grocery TV.
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Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online