Are Museums Still Relevant in the Digital Age?
Understanding Museum Attendance by Visitor Demographics
Overall Visits by Age % Lift
Visits Among Gen Z, Age 18-24 % Lift
Overall Visits by Families % Lift
Art Museum Visits by Families % Lift
“Households with multiple children represent a large part of the population and, thus, are an area of untapped potential for Art Museums.”
Overall Visits by Household Income % Lift
“There is room for museums to improve on their goal of serving the entire community and identify ways to attract visitors across income levels.”
Museum Visits by Household Income % Lift
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