Location Based Technology
Ubimo’s proprietary location technology is founded on cleaning, organizing, and converting this big data location information into actionable insights for our clients. Over the past 6 years, we’ve become a leader in Location Intelligence with our innovative approach to processing location signals and converging them with consumer behavior patterns in our user-friendly, self-service platform: Polaris.Today, we map and process more than 8B location signals per day, matching these signals to 12M venues to precisely depict the consumer journey in the real world.
Location Accuracy with Dynamic Polygon Technology
Ubimo implements proprietary dynamic polygon technology to not only pinpoint the exact location of each of our 12M venues, but also to capture the actual building polygon. We analyze multiple data sources and map data layers to build models, while cross referencing all data points.
In order to overcome any incorrect or missing data we run a machine learning process, which spatially matches known location point names to unnamed polygons. All venues are identified by unique ID, name, spatial coordinates and set of categories (e.g. Italian restaurants) ensuring our location data is the most accurate.
Location Quality with
Signal Verification
AI technology scores and evaluates 8 billion raw location data signals to ensure only the highest quality location data is processed. Our algorithms clean and rank each and every data point to guarantee quality bids that aggregate real movement data.
When Location Technology Becomes Location Intelligence
By combining advanced machine learning methodologies, proprietary signal and polygon verification technologies, and an elite data science team, we transform raw location data into real-world customer behavior insights.
For our clients, this transformation results in real-time actionable insights which helps them better understand the entire consumer journey.
Some questions we can answer
By combining advanced machine learning methodologies, proprietary signal and polygon verification technologies, and an elite data science team, we transform raw location data into real-world customer behavior insights.
For our clients, this transformation results in real-time actionable insights which helps them better understand the entire consumer journey.
Re-engage previous shoppers by targeting micro-segments to win more store visits and drive in-store traffic.
Identify audiences where there is no clear brand loyalty in order to win more share of market from your competitors.
Ubimo Spotlight
REPORT
Location Data Revelation: Gen Z Returning to Physical Stores
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
UBIMO BLOG
Are Museums Still Relevant in the Digital Age?
Understanding museum attendance by visitor demographics
DISCOVER
Ubimo Unveils First Ever Self-Service Attribution Solution for Precise Measurement of Out-Of-Home Campaigns
Our unique attribution methodology leverages artificial intelligence to fuel cost-effective media planning, improves brands’ ability to serve customers
